The 3 Vital Components for an Effective Marketing Strategy
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The 3 Vital Components for an Effective Marketing Strategy

By Pip Evan-Cook Traffic wardens get a bad rap. Even a VERY kindly traffic warden, who is excellent at their job, does charity work on weekend, and is kind to animals may be treated like Darth Vader’s slightly-less evil twin on a daily basis. Marketeers, on the other hand, get a ‘good rap’. What do…

Start Up Season
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Start Up Season

The first half of the year is a popular time for new businesses to start.  According to research from Startup Britain, in 2016  80 new companies registered with Companies House each hour in the first half of the year. By November 2016 just under 600,000 new businesses had been registered. On the face of it…

Who is at the Centre of your Business Universe?
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Who is at the Centre of your Business Universe?

What is the focus of your business universe?  Is it the love of the job, the availability or resources,  or your desired working pattern?  I’m hoping that you haven’t agreed with any of these and are now shouting at the screen “it’s the customer you idiot!” If you had thought of something else then I…