Recently I had to make a journey to somewhere I’d not been before and which was located pretty much in the middle of nowhere – well as near to nowhere as you can get in the South of England.
There were two ways I could approach this journey.
Start out and head roughly in the correct direction (as I knew the main road it was near), and hope I’d find a sign post as I got closer.
Do some research and planning first, so I at least had an idea of where I was going and, thanks to the good old smart phone, had a view of the road I’d be taking, and would have a picture in my mind of what to expect.
Being me, and wanting to get there on time, I chose the second option and it worked well. Had I had more time, and no specific arrival time, I may have taken the first option. This could have led me down a totally different path and I may not have arrived where I planned at all.
Ahh I hear you say, who would set off on a journey without knowing where you’re going? – madness!
Very true. Business is a journey and how many have set off without knowing where they are going, as they didn’t have a business plan or any idea of the route ahead?
Yes it takes a little time to plan the route and get that mental picture of where you want to be. But when you’re driving along it’s much easier to have a clear picture of where you are aiming for, rather than trying to see a sign post (if it even exists).
If you would like some help to plan your business journey book a place on The Business Launchpad Workshop